MSc in Digital Marketing and Advertising

University of Hull

This MSc course combines two areas of digital marketing and advertising and provides an authentic business learning experience, enabling you to confidently apply your newly gained digital marketing and advertising knowledge and skills to real-world digital and social media marketing challenges.

Our hands-on and authentic approach to teaching means that you'll get to grips with topics like Digital Marketing Strategy, Social Media Marketing and Analysis, Influencer Marketing, Customer Experience (CX) Strategies and Techniques and Online Advertising Management. You'll gain a comprehensive understanding of key areas of marketing, such as Strategic Marketing, Consumer Behaviour, Advertising Campaigns and Media, Consumer Engagement and Ethics.

This MSc will equip you with the key skills and competencies required to take on Creative Marketing and Advertising roles, such as Digital Marketing Management, Digital Marketing Strategist, Social Media Marketing Management, Advertising and Digital Channel Management and Content Marketing Management.

The programme is accredited by the IDM (Institute of Digital Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing.