MSc Digital Marketing and Advertising

University of Hull

This program offers a hands-on approach to learning, covering key areas such as digital marketing strategy, social media marketing and analysis, customer experience (CX) strategies, influencer marketing, and online advertising management. Students will develop valuable skills relevant to today's business environment.

hull.ac.uk

The curriculum includes modules like Marketing Management in Action, Buyer Behaviour and Ethics, Advertising Management, Digital Marketing Strategy, Customer Experience (CX) Strategies and Techniques, and Social Media Marketing Management.

mastersportal.com

Graduates will be prepared for careers in various digital marketing roles, including digital marketing management, social media marketing, advertising, digital channel management, SEO, and content marketing management